OUR PURPOSE
WHAT WE STAND FOR EVERYDAY
OUR PURPOSE
Crafting furniture as an art to bring out the best in every space
WE PUSH THE BOUNDARIES
Ever since we reimagined how furniture can shape the way we live, innovation and a spirit of craftsmanship have been at the heart of our brand.
It’s in our DNA to challenge conventions — to explore new materials, smarter designs, and more sustainable ways of living.
The world has changed. Today’s consumers don’t just look for beautiful furniture — they seek brands whose values reflect their own, brands that help create homes and workspaces that are not only functional, but meaningful.
We are one of those brands.
WE SEE FURNITURE AS A FORCE FOR GOOD
At HEQS, we promise our customers timeless furniture pieces that not only elevate their spaces but also help preserve the world we share. We achieve this by selecting responsibly sourced materials, designing with intention, and crafting each piece with care and creativity — transforming everyday living into a meaningful experience.
What makes this experience truly special is our belief that furniture can be a force for good — shaping healthier homes, supporting skilled communities, and protecting natural resources for future generations.
Our people play a vital role in making this vision real. Through continuous innovation, thoughtful design, and a deep respect for the communities we work with, we aim to inspire our customers and contribute to a more sustainable and inclusive world.
We are at our best when we act with purpose — and when we work together to turn our ambition into action.
WE CONSTANTLY DELIVER ‘EXTRAORDINARY’
Always Designing is an expression of who we are, and what it means to be part of our brand.
It’s about how we come together as a diverse and passionate team to challenge conventions and shape new ideas that redefine how people live, work, and feel through furniture.
It’s about how we keep creating surprising and inspiring experiences for our customers — discovering new materials, innovative forms, and thoughtful functions that turn everyday spaces into something extraordinary.
It’s about taking bold and ambitious steps as a brand and as a business — to elevate design standards, embrace sustainability, and leave a lasting positive impact on homes, communities, and the planet.
And most of all, it’s about how we care — for each other, for our customers, and for the world we help shape. Always.
WE BELIEVE FURNITURE IS AN ART
At HEQS, we have a rich heritage built on a pioneering spirit and a relentless pursuit of excellence. Craftsmanship, quality, and innovation are at the heart of everything we do.
But we also see furniture as an art — something timeless, expressive, and meaningful, capable of shaping the way we live and feel every day.
We believe that true harmony begins in the spaces we inhabit — and through thoughtful design and enduring beauty, our furniture helps bring that harmony to life. Each piece is a reflection of our belief that design should not only serve a purpose but also stir emotion and elevate the everyday.